There's a lot of publicity around selling to the digital buyer. While there are new tools and insights to leverage in the sales process, the need to communicate value doesn't change. However, meeting your buyer where they are and using the modalities available to you can provide a competitive advantage.
In a digitally-connected world, buyers expect to connect with you through their phones, socially and on websites. Below you'll find key ways you can tap into those expectations and communicate value to the digital buyer.