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5 Reasons Your Land and Expand Sales Strategy Isn’t Working

If your sales teams are getting small pilot projects but never getting any bigger deals, your land and expand strategy is failing.

Landing small projects is a waste of your sales team’s time unless they can grow these contacts into bigger, more rewarding deals. To do this, you need a robust land and expand sales strategy.

By demonstrating your value and solving bigger business needs for your prospects, you can deliver positive business results for your clients while growing your own revenue.