Sales Effectiveness Blog

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A Reflection on Being Uncommon

Those of you who have gone through a Command of the Message® training with me likely remember the "Uncommon" story I tell at the end of my sessions. (If you haven’t, here’s a podcast of my telling the story).

Although the story is a very personal memory, I use it as a motivational tool for the salespeople I work with because I think it’s a good example of getting yourself off the couch, persevering and differentiating yourself in the sea of sameness.