Best-in-class sales organizations invest in training programs for even their most veteran reps. Aberdeen research shows that top companies use external sales consultants 61 percent more than their under-performing peers. Sales training is a competitive and crowded industry. When you're picking the right solution for your organization, it can be difficult to cut through the clutter.
Google "Sales Training" and you'll see that you can hire everyone from a single consultant to a firm with customized solutions that scale. No matter your decision, there are some basic techniques you can leverage to ensure you're getting the return on your coveted sales enablement dollars.
Here are some of our best practices: