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Qualities of a High-Performing Seller #2: Targeted Generosity

Many sellers treat networking as a short-term transaction: what can I get from this person now? They focus narrowly on identifying buyers who are ready to make a purchase. While this may lead to some quick revenue, the seller has missed the opportunity to develop long-term relationships that would lead to more sales down the road and build a relationship as more than just a self-interested salesperson.