Whenever I conduct a client interview for a law firm, the first question I always ask is “What do you like best about working with the firm?” The answer almost every time is that the primary lawyer “is really responsive and really knows my business.”
Think about this for a moment. In over 175 meetings with clients, that is the answer I get about 90% of the time. In the face of that data, how can we think that anything is more important to a lawyer’s professional reputation than being responsive and knowing the client’s business? Individuals and business clients of every shape, size, and industry want the same basic things from their lawyers.