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Podcast: How to Build Positive Business Intent

by Rachel Clapp Miller /

headphones.pngAs a salesperson, your strength lies in your ability to demonstrate Positive Business Intent with your customers and prospects.

The best salespeople: 

  • do what they say they're going to do,
  • build personal relationships with customers,
  • bring authoritiy to their point-of-view and what they offer,
  • and are customer-focused.

The above bullets make up positive business intent. Building it should be a goal with every one of your customer contacts. It’s a simple concept, but it’s not always easy. There’s not a cut and dry method to achieving it. Rather, it needs to be an underlying component to how you conduct business.

Senior Delivery Partner, Brian Walsh, runs through his best ideas for building postiive business intent in this podcast. 

Download now on iTunes or SoundCloud.


Listen to our Podcast on Sales Best Practices



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