As a sales leader, are these problems plaguing your salespeople?
- They rely too often on features and functions rather than business value
- They are unable to differentiate from the competition
- They're selling too low in the organization
- The deals always come down to price
If so, you're likely dealing with a problem in sales messaging. Your reps don't know how to effectively articulate the value and differenitation of your solutions in a way that has meaning to the buyer. Don't waste another quarter waiting for a miracle to happen. Put the rigor needed behind enabling your sales team to drive consistency in the sales conversations.