Sales Effectiveness Blog | GrowthPlay

How to Help Your Reps Have Better Sales Conversations

Posted by Rachel Clapp Miller on Dec 2, 2016 7:59:20 AM


As a sales leader, are these problems plaguing your salespeople?

  • They rely too often on features and functions rather than business value 
  • They are unable to differentiate from the competition
  • They're selling too low in the organization
  • The deals always come down to price

If so, you're likely dealing with a problem in sales messaging. Your reps don't know how to effectively articulate the value and differenitation of your solutions in a way that has meaning to the buyer. Don't waste another quarter waiting for a miracle to happen. Put the rigor needed behind enabling your sales team to drive consistency in the sales conversations. 

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Topics: Sales Messaging

Four Tips for Choosing the Right Sales Consulting Partner

Posted by Rachel Clapp Miller on Nov 29, 2016 7:11:30 AM

If you are wrapping up the fiscal year, one of two things are happening. You are either feeling really good about how your sales team is finishing up 2016 or you are trying to figure out how not to repeat the same problems next year. 

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Topics: Sales Transformation, Sales Adoption

Don't Miss These Tools to Improve Your Sales Conversations

Posted by Rachel Clapp Miller on Nov 18, 2016 8:06:03 AM


Our podcasts are some of the most popular tools leveraged by our customers and broader network. When you're on-the-go, they're a great way to brush up on some of the fundamentals of great selling.  We pulled together five of our most popular to make it easy for you to share them with your reps or use them to fuel your own prospect conversations.

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Topics: Sales Messaging, Podcasts

Five Indicators that You Need a Sales Messaging Initiative

Posted by Rachel Clapp Miller on Nov 16, 2016 7:32:49 AM

Messaging affects every aspect of the sales process, from the first communication to negotiation to the close. Problems with sales messaging can lead to bigger problems: negotiating on price rather than value, low productivity, and missed quotas, to name a few.

If your organization is experiencing any of the messaging problems below, it’s time to address them. The longer you wait, the more impact to the bottom line and your revenue growth goals. Don't start 2017 off without a plan. 

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Topics: Sales Messaging

The Final Frontier for Sales Growth

Posted by Christopher Wallace on Nov 11, 2016 8:00:00 AM

Companies are running out of ways to drive growth.  They can build all the products they want, but it doesn’t mean the customers will come.  They can spend all the time and money they want building the perfect “digital customer experience”, but converting clicks into dollars isn’t always a sure thing.  Companies can find new channels, new partners, new markets, but at some point, growth is not going to come from capitalizing on external factors.

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Topics: Sales Messaging

Five Critical Components of a Successful Sales Process

Posted by Rachel Clapp Miller on Nov 8, 2016 7:34:46 AM

Efficiency and alignment are critical elements of sales productivity. An effective sales process provides a vehicle to enforce discipline, repeatability, predictability and validation of progress throughout a sale.

Most importantly, it allows for inspection and planning – in advance. Sales is the engine that drives your revenues. The process behind it deserves thoughtful attention. Here are five must-haves for every great sales process.

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Topics: Sales Process

Are Your Reps Asking This Question?

Posted by Rachel Clapp Miller on Nov 4, 2016 7:46:34 AM

We know a lot of work goes into a sales presentation. For many salespeople, the PowerPoint deck drives the conversation and is the one tool you may leave behind for your prospects to socialize internally.

For all those hours spent on the presentation deck, here’s one critical question to ask your sales reps that will drive success in those prospect conversations: 

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Topics: Sales Messaging

Why Your Land-and-Expand Sales Strategy Isn't Working

Posted by Rachel Clapp Miller on Nov 1, 2016 8:09:18 AM

There isn’t a sales organization out there that isn’t trying to increase revenue, either by selling more complex deals with their current prospects or by expanding their solution-set with current customers. If you are having challenges with your own land and expand strategy, it likely comes down to how you are equipping your reps to expand and how your company is aligned behind the strategy.

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Topics: Sales Messaging, Sales Process

Six Things Every Sales Messaging Strategy Needs

Posted by Rachel Clapp Miller on Oct 21, 2016 8:00:00 AM

If you’re a veteran seller, you likely appreciate a good sales conversation. So what makes a sales conversation stand out? One that’s focused on customer needs and the unique value your solution provides.

A well-defined sales messaging strategy drives these types of conversations, and ultimately results in overall sales productivity and bottom-line revenue impact. Without a framework to implement your sales messaging strategy, you run the risk of lagging sales, quarter after quarter. 

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Topics: Sales Messaging

Key Questions that Will Help You Be a Better Sales Coach

Posted by Rachel Clapp Miller on Oct 18, 2016 7:37:09 AM

Providing constructive and consistent feedback is an important part of coaching your sales reps to success. Being an effective sales coach and understanding how to give productive feedback and drive success on your teams takes practice.

Opportunity reviews and sales calls are two areas where you can make a great impact as a sales coach. Here are some key questions to use in both of those areas that will help garner positive results:

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